Protein-Rich
A satisfying source of quality protein that fuels busy days without the heaviness.
India's Sea-Fish-Focused QSR · From Blue Wave Foods Private Limited
the fish QSR revolution starts here.
Flame-Grilled. Crispy. Fresh. Fish.
Delicious, affordable fish food, rich in protein and omega-3 fatty acids, for consumers across India.
The Concept
what's on the hook
FishnFlame is India's sea-fish-focused Quick Service Restaurant (QSR) brand from Blue Wave Foods Private Limited, based in Andhra Pradesh. It started with a simple but powerful vision: to make delicious, affordable fish-based food, rich in protein and omega-3 fatty acids, accessible to consumers across India.
Global QSR brands have built massive consumer businesses around burgers and other mainstream foods. Fish is still an underdeveloped category in India's organised QSR market.
FishnFlame aims to bridge this gap with a modern, youthful and scalable fish-food brand that brings together great taste, convenience, consistency and affordability.
- Great taste
- Convenience
- Consistency
- Affordability
Sea
to
Flame
to
Flame
Why Fish
an ocean of goodness
Fish is one of nature's most complete foods. FishnFlame brings that goodness to the counter in fast, familiar and craveable QSR formats, so eating well becomes an everyday habit.
Omega-3 Fatty Acids
Naturally present in fish and widely valued for heart and brain health.
Vitamin D
Fish is one of the few foods that naturally contains the "sunshine vitamin".
Light Yet Satisfying
Bold flavour that fills you up and still feels good after the last bite.
What We Offer
fresh off the menu
A focused portfolio of exciting fish-based products designed for the Indian palate.
Our Recipe for Success
five things we sizzle
-
01
Product Innovation
Exciting fish-based products that appeal to today's consumers, especially Gen Z, millennials and young families.
-
02
Consistent Quality
Standardised recipes, portion control, centralised sourcing and strict food-safety processes deliver the same experience at every outlet.
-
03
Affordable Pricing
Fish as an everyday QSR option, not something reserved for premium seafood dining.
-
04
Scalable Operations
Standardised store design, simplified kitchen processes, centralised procurement and supply-chain systems, all designed for rapid multi-city expansion.
-
05
Strong Brand Experience
A vibrant, contemporary and memorable identity that makes FishnFlame a destination for fish lovers and an exciting alternative to conventional burger QSRs.
Built for Scale
one brand, many formats
The FishnFlame business model is designed for national expansion from day one.
The network of approximately 700 outlets can include several formats, so FishnFlame can enter different catchments while keeping one brand identity and one operating system.
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High-Street Outlets
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Mall & Food-Court Outlets
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Airport & Railway Kiosks
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Delivery-Focused Outlets
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Drive-Through & Highway
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Franchise-Operated Stores
Powered by Blue Wave Foods Private Limited
from ocean to outlet
FishnFlame is being developed by Blue Wave Foods Private Limited, drawing on its understanding of the fish and seafood ecosystem to build an integrated business model.
- 1Fish Sourcing
- 2Processing
- 3Cold Chain
- 4Distribution
- 5QSR
- 6Customer
This integration gives FishnFlame an important competitive advantage: a reliable, standardised supply chain that grows with the outlet network.
Our Bigger Purpose
not just another restaurant chain
FishnFlame sets out to create a new organised category in Indian QSR: Fish Food.
The long-term objective is to make fish as familiar and convenient to Indian consumers as burgers and other mainstream QSR products.
“Want to enjoy sea fish healthy food, let's go to FishnFlame.”
The future we envision, across India
0+
outlets across India
Our Vision
the 700-
outlet
vision
To build the most loved and recognised fish-food QSR brand, with 700+ outlets pan-India.
A nationwide network across metros, tier-1, tier-2 and emerging cities. The ambition is to match the brand recall, operational discipline, consistency and scalability of leading global QSR chains, while owning a distinctive category: FISH.
Strong Brand+
Standardised Products+
Centralised Supply Chain+
Technology+
Franchise Network+
Marketing+
Operational Excellence=
700 Outlets
With the right execution, FishnFlame can become a category-defining Indian seafood QSR brand, bringing the taste of fish to millions of consumers in a format that is fast, affordable, convenient and scalable.
meet the team
The team transforming seafood expertise into a new-age QSR experience.
25+years in fish export
Founder & Managing Director
Manoj Kumar Sonkar
Managing Director of the Arnav Group, bringing deep industry knowledge, entrepreneurial vision and a strong foundation in the seafood business.
With over 25 years of experience in the fish export industry, Manoj, Managing Director of the Arnav Group, brings deep industry knowledge, entrepreneurial vision, and a strong foundation in the seafood business. Building on the success and expertise of Arnav Fisheries Private Limited, Expon Polymers Pvt. Ltd., and Arnav Fish International, he is now poised to take the next strategic leap by entering the Quick Service Restaurant (QSR) industry.
Through FishnFlame, a consumer-focused retail food chain, Manoj aims to transform how people experience seafood by offering a delectable range of healthy, convenient, and protein-rich fish-based food products.
Co-Founder & Director
Seeta Rama Murty Muppalla
Serial Entrepreneur · Mechanical Engineering Graduate, GITAM
Murthy Muppalla is a serial entrepreneur with a Mechanical Engineering graduate from GITAM whose professional journey spans engineering, industrial manufacturing, FMCG distribution, hospitality, and specialized packaging solutions. With decades of experience in building and managing business ventures, he brings a diversified business perspective and a long-term growth vision to the food service industry.
As Co-Founder and Director of Blue Wave Foods Private Limited, Murthy Muppalla is part of an entrepreneurial initiative focused on developing a fish-based Quick Service Restaurant (QSR) business with a scalable, franchise-led expansion strategy.
25+years in retail & supply chain
Director
Laiqur Rahman
Retail & Business Transformation Leader · Entrepreneur · Omnichannel & D2C Growth Strategist
An MBA-qualified business leader and entrepreneur with over 25 years of experience in retail, supply chain management, merchandising, strategic sourcing, vendor management and business development. Proven expertise in building businesses from the ground up, developing scalable operating models, and driving sustainable growth through innovative marketing strategies and customer-centric business approaches.
Director
Sri Hari Raju Sagiraju
Young Entrepreneur · MBA · Organic Shrimp & Sea Fish Farming
Young Entrepreneur with a MBA degree specialising in organic farming of Shrimp/Sea Fish. His rich experience in managing organic farming helps getting healthier and organic food.
Director
Chava Venugopal
Educator · Entrepreneur
Chava Venugopal co-founded Elite Polymers, a thermocol packaging manufacturing enterprise serving the aquaculture industry in Andhra Pradesh. He is also a co-founder of Elite Pharma, a medical distribution firm specializing in surgical implants and medical equipment.
Director
Datla Kiran Kumar Raju
Aquaculture Science · Data Intelligence · Business Acumen
Brings a rare blend of aquaculture science, data intelligence, and business acumen to FishnFlame. An experienced fish farmer, feed & medicine retailer, and harvesting agent, Kiran leads operations with a focus on organic practices, efficiency, and superior product quality.
Director & Marketing Head
Arnav Kumar Sonkar
Making healthy fast food accessible to everyone: health, taste and convenience.
With a vision to make healthy fast food accessible to everyone, Arnav Sonkar is passionate about transforming the way people experience fast food by bringing together health, taste, and convenience. As Director and Marketing Head, he focuses on building a modern, customer-centric brand that makes healthier eating both enjoyable and accessible to people from all walks of life.
Business Advisor
Kiran Muppalla
Technology Professional · Seasoned Food Explorer
Kiran is a technology professional and seasoned food explorer who brings a global, guest-first perspective to the food service industry. Over the years, he has dined across 30 U.S. states, most major American cities, and Mexico, experiencing the full spectrum of the industry, from quick-service restaurants and fast-casual brands to casual dining, regional specialties, and fine dining.
He holds a Master's in Computer Science and has spent more than 15 years as a senior software engineer building large-scale, reliable systems. This gives him a practical understanding of how technology, data, and standardized processes support consistent quality across multiple locations.
As an advisor to Blue Wave Foods Private Limited, Kiran contributes observations from some of the world's most competitive QSR markets, helping shape a fish-based QSR brand with a scalable, franchise-led growth strategy.
Entrepreneur · M.A. in Political Science
Venkat Rao Vattikonda
20+ years in food & hospitality · Co-founder, Elite Polymers
Over 20 years of experience in the food and hospitality industry, managing restaurant and hostel operations.
Co-founder and partner at Elite Polymers, an EPS/thermocol packaging manufacturing unit in Andhra Pradesh.
Flame-Grilled. Crispy. Fresh. Fish.
the fish QSR revolution starts here
Franchise partners, mall and airport operators, suppliers and investors: let's build India's fish QSR category together.